The SurePath blog
Get more leads and sales from your website and marketing.
Sales Systems
Set your clinic marketing budget from what a new patient is worth to you. Here's the Backwards Budget, with a worked example and a one-page worksheet.
Read article: How Much Should a Clinic Spend on Marketing? Start With What a New Patient Is Worth →Website & CRO
Run a 10-minute website speed test with PageSpeed Insights and GTmetrix, read Google's three Core Web Vitals and fix what's slowing your clinic site.
Read article: Is Your Slow Website Quietly Costing You Patients? A 10-Minute Speed Check for Clinic Owners →Sales Systems
Before you hire a marketing agency for your practice, ask these 12 questions about ownership, tracking, results and people, plus the answers that mean run.
Read article: 12 Questions to Ask a Marketing Agency Before You Hand Over Your Credit Card (and the Answers That Should Make You Run) →Local & AI Search
To show up in ChatGPT, be easy to verify: a full Google profile, matching listings, FAQ pages, crawlable pages and steady reviews. Here's the CLEAR plan.
Read article: How to Get Your Clinic Recommended by ChatGPT (No Secret Handshake Required) →Local & AI Search
Get more Google reviews by asking every patient at the same moment with a one-tap link. Here's the FAIR Ask, a text template and the mistakes Google prohibits.
Read article: How to Get More Google Reviews Without Begging, Bribing or Getting Your Profile Flagged →Sales Systems
Consults often die in the days after the patient leaves. Here's the BRIDGE consult, a follow-up cadence and what to say to "I need to think about it."
Read article: "I Need to Think About It": Why Your Consults Don't Close (and What to Say Instead) →Lead Follow-Up
Your fastest new revenue is past patients who already trust you. Here's the 4S Reactivation campaign by text and email, with scripts that don't sound desperate.
Read article: The Goldmine in Your Old Patient List (That You're Ignoring Because Spreadsheets Are Scary) →Website & CRO
Clinic website getting traffic but no bookings? Patients leak out at six spots. Here's the Six-Leak Audit to find and plug each one on your own phone.
Read article: Your Website Gets Traffic but Nobody Books. Here's Where the Patients Are Leaking Out →AI Automation
Missed calls are lost patients. Use missed-call text-back and an AI assistant that books after-hours callers. Here's the CATCH system, with scripts.
Read article: Who's Answering Your Clinic's Phone at 6:47 PM? (Voicemail. It's Voicemail.) →Lead Follow-Up
Respond to new clinic leads in under 5 minutes: an instant text, a real phone call and after-hours booking. Here's the FAST follow-up system, with scripts.
Read article: How Fast Should a Clinic Respond to a New Lead? (Spoiler: Before They Book Your Competitor) →Sales Systems
Help People Buy VS Trying To Sell Them With the Right DNA
Read & watch: Stop Trying To Sell & Do This Instead →Lead Follow-Up
How To Get Better, Warmer Leads In Less Time
Read & watch: Don’t Create Content. Do This Instead! →Book a 60-minute call with me. Bring your numbers and we’ll find out.
